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CONTRIBUTORS

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CAP AMBASSADOR PROGRAM

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CODE OF ETHICS

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FREQUENTLY ASKED QUESTIONS

EXPLORE Q&A

ANALYTICS CERTIFICATION BOARD

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The Analytics Certification Board (ACB) oversees the Certified Analytics Professional (CAP) program. The ACB is both a standard setting and assessment body for professionals in the analytics field, and is comprised of highly-regarded analytics and operations research professionals.

Vision

Advancing the use of analytics by setting agreed upon consensus standards for the profession

Mission

Advance the analytics profession by providing a high-quality program of certification and promoting continuing competence for practitioners.

2019 - 2020 Membership

Chair: Beverly Wright, PhD, CAP UGA Terry College of Business, Executive Education
Vice-Chair: Jack Levis, Retired
Randy Bartlett, PhD, CAP, Blue Sigma Analytics
Dr. Tony Branda, CAP, Analytics Hall of Fame
Alan Briggs, Concurrent Technologies Corporation
Aaron Burciaga, CAP
Linda Burtch, Burtch Works
Laurie Garrow, CAP, Georgia Tech
Arnold Greenland, PhD, CAP, University of Maryland
Steven Harrod, CAP, Technical University of Denmark
Captain Richard McGrath, CAP, United States Naval Academy
Patrick Murray, CAP, Penfield
Dr. Steven Wilcox, CAP, Serco Inc.
Allen Butler, PhD, Daniel H. Wagner Associates, Inc., ex officio
Melissa Moore, INFORMS Exec. Director, ex officio

PARTNERS

CAP® appreciates the support of our partners and the role they play in promoting the value and importance of the Certified Analytics Professional Program.

Please contact info@certifiedanalytics.org if your organization is interested in learning more about the benefits and opportunities of joining of our Partner Program.

See our Current Partners

Easy-to-Use Informational Slides

Bio to come.

Jack Levis is Senior Director of Process Management for UPS; responsible for operations strategy, execution, and operations research.

The projects that Levis' group manages have used advanced analytics to reengineer current processes in an effort to streamline the business and maximize productivity.

Under Levis' direction, UPS completed the integration of multiple operations systems, requiring extensive system engineering, usability and analytics provisions. These systems ultimately synchronize the flow of data throughout UPS, allowing the seamless movement of goods, funds and information.

Levis was the business owner, process designer and program manager for UPS' award-winning Package Flow Technology suite of systems. His team designed UPS' next generation of dispatching technologies using advanced optimizations. The world class optimizations and systems called ORION are beginning deployment and will provide significant additional benefits to UPS.

Levis earned a Bachelor of Arts in Psychology, from California State University, Northridge, and a Master's Certificate in Project Management from George Washington University.

Bartlett is a statistician, big data scientist, business analytics leader, author, co-founder of About Data Analysis and owner of Blue Sigma Analytics. He provides business analytics and data science consulting for direct clients and subcontracting for other consulting companies. Bartlett has built attrition models, promotion response models, monthly thresholds for customer complaints, drug stability, corporate risk, et al. for banks, pharmaceuticals, health insurance, etc. He worked with Infosys to build a cross-industry Business Analytics practice from 7 to 18—performing business development; managing client relationships; and leading a team of practitioners and has worked with clients on CoE (Center of Expertise) organization for analytics and on solutions for big data.

Bartlett provides services for everything from strategic consulting for business analytics to data analysis and data management; those services are reflected in his book, A Practitioner’s Guide to Business Analytics, his workshops, and presentations. His experience comes from a number of industries including: financial services, pharmaceuticals, health care, insurance, manufacturing, telecommunications, et al.

He has experience leading analytics teams and has a Ph.D. & M.S. Department of Statistics, Texas A&M University; B.S. Computer Science & Statistics, Iowa State University. Bartlett holds several patents and has two industry certifications: CAP® (INFORMS) & PSTAT® (ASA).

Dr. Tony Branda is an executive practitioner of analytics, data science, and digital marketing. He has been a C level executive and Chief Analytics and Data Officer for a variety of firms, including Citibank, RBS, and Embrace Home Loans for the past 25 years. Also, he is a Senior Advisor for Managing Directors and Partners at Accenture Asean as well as C Level Banking Clients in Asia. Dr. Branda has cross-industry experience – he held the title of EVP/Chief Marketing Officer for Advance Publications Inc, the third-largest publishing conglomerate in the world, including subsidiaries such as Conde Nast and Advance Newspapers. As the CEO of CustomerIntelligence.net, a full-service Marketing, and Analytics consulting firm, Branda has provided analytics consulting, education, and training for AIG, NYU, investment firms, and fintech start-ups. Dr. Branda holds a doctorate in marketing analytics and an MBA. He is a recognized thought leader in the analytics space with several media and journal publications, including MIT Sloan and the Journal of Marketing Analytics. Dr. Branda has taught database management and analytics at NYU and along with Tom Davenport, founded a Master’s program in Analytics at Pace University. He designed and taught courses in AI, Business Analytics, Customer Intelligence, and Digital CRM. Dr. Branda is the founder of The Analytics Hall of Fame, which has recognized some of the most distinguished contributors to the field of Analytics, Big Data, and Digital Marketing.

Bio to come.

Aaron Burciaga CAP is an Analytics Executive at Accenture LLP - he is the Global Lead for Defense Analytics and a Global Lead for the Accenture Insights Platform.

He continues military service as Reserve Marine Officer supporting the CIO Headquarters Marine Corps-Pentagon and is a veteran of the Iraq War (Fallujah, Operation Iraqi Freedom). Aaron's technical interests are at the crossroads of advanced analytics, global logistics, and information management.

His research, development, and application of methods in Operations Research have resulted in multiple million and billion dollar cost savings/aversion studies. In 2013, Aaron was awarded the Military Operations Research Society (MORS) Rist Prize for "outstanding practical application in OR." He is a three-time nominee for the Barchi Prize. Aaron is the Chair of the INFORMS Analytics Maturity Model.

Aaron holds a M.S. in Operations Research from the Naval Postgraduate School and a B.S. from the United States Naval Academy.

The Founder & Managing Director of Burtch Works, Linda Burtch is an industry leader in quantitative recruiting, and began her career on the corporate side at Pepsi and Whirlpool before transitioning into recruiting and becoming a subject matter expert on the analytics and data science hiring market.

Linda is a frequent speaker on quantitative career topics, and has been an active member of the Chicago Chapter of the American Statistical Association and INFORMS for years, including holding several board positions. She frequently shares her market insights at luncheons, conferences, corporate meetings, and webinars, and has maintained a popular blog on the quantitative hiring market for over 10 years. Over the past several years, Linda and Burtch Works have been repeatedly mentioned in the press, including The New York Times, The Wall Street Journal, The Economist, CNBC, The Chicago Tribune, InformationWeek, Analytics Magazine, and many more. Burtch Works has also been recognized by Forbes as one of America’s Best Recruiting Firms.

Burtch Works is a targeted recruiting firm whose quantitative specializations range from data science and predictive analytics to marketing research and data engineering, among many others. Burtch Works recruits for positions on both a contingency and retained basis with firms ranging from Fortune 50 corporations to growing startups and private equity firms. Additionally, Burtch Works recruiters maintain close relationships with quantitative professionals throughout their careers, working with early career through executive-level leadership professionals

Professor Laurie Garrow’s research addresses the development and application of advanced models of travel demand that integrate discrete choice, econometric, and market research methods to enhance understanding of travel behavior. Dr. Garrow earned her Ph.D. in Civil Engineering at Northwestern University, with an emphasis on travel demand modeling and airline passenger behavior. Her dissertation won first prize in the 2004 INFORMS Aviation Applications Section and honorable mention in the 2004 Eric Pas dissertation competition sponsored by IATBR. In 2013, she received the prestigious ASCE Walter L. Huber Civil Engineering Research Prize "for development and integration of advanced discrete choice models of traveler behavior into airline planning, scheduling, and revenue management decision support systems." Dr. Garrow has published articles on airline passengers' behavior, discrete choice methods, and travel demand modeling.

Bio to come.

Prior to his academic career, Steven Harrod performed database system design and development in his own consultancy for over 10 years. In his academic career, he has most recently been a work package leader in data analysis in a large research project funded by the Danish government. This project, IPTOP, had a budget of over 1 million US dollars and is just finishing its five year schedule now. In this project, they had access to tens of millions of records of vehicle journeys in the Danish public transport system. They used databases, SAS, R, and Mathematica to evaluate this data for punctuality and causation, and applied cluster analysis, regression, and mixed distribution fitting. Harrod holds a PhD in Operations Management, and an MSc in Quantitative Analysis, from the University of Cincinnati. He also holds an MSc in Transportation from MIT. He was a member of the first class of CAP recipients in San Antonio in 2013. He has been an Associate Professor at the Technical University of Denmark in suburban Copenhagen since 2014.

Patrick Murray is a Managing Partner at Penfield, a custom analytics consultancy based in Detroit. Penfield was founded with a passion for the “last mile” of analytics; delivering fit-for-use analyses integrated with our clients’ strategic goals and competitive landscapes. Prior to Penfield, Pat headed the Marketing Effectiveness function at The Home Depot, and created their Pricing Analytics and Competitive Intelligence teams. Patrick holds an AB from Dartmouth College in Biology, and an MBA from the Tuck School of Business. He is a guest lecturer at Tuck, Stern and Columbia business schools, and has spoken at several marketing accountability conferences.

Dr. Wilcox is a Business Systems Analyst Spvr with Serco Inc., the North American subsidiary of Serco Group Plc. With a Ph.D. in Operations Research from the University of North Carolina at Chapel Hill, and Masters degrees in Business Administration and Statistical Science from George Mason University in Fairfax, Virginia, USA., Dr. Wilcox achieved CAP certification contemporaneously with the initial scoring study. In his practice of analytics for the US Government as the employee of several Federal contractors over the years, he has applied various combinations of descriptive, predictive, and prescriptive analytics in the areas of military manpower planning models and related resource and cost analysis issues, health insurance, military strategic policy, and weapons systems engineering. As a member of mixed project teams, he has witnessed how requirements for various development methodologies play out in analytics practice, such as Systems Engineering, the Capability Maturity Model, and Agile software methodologies. On the professional side, he has participated in the Washington DC INFORMS Chapter over the years, including two cycles as Vice President/President/Immediate Past President, as well as participating in the recent CAP Job Analysis Task Force and question writing.

C. Allen Butler is President and CEO of Daniel H. Wagner Associates Inc. He has a PhD in Mathematics from University of Illinois, Champaign – Urbana and is a published author of several mathematical papers in refereed journals and a larger number of papers in conference proceedings.

He values a continuing healthy relationship between practitioners and academics.

A long-time member of INFORMS, Allen served as a company representative to the INFORMS Roundtable (2000-2017), organized meetings, served on multiple committees (Wagner Prize, Edelman Gala, Analytics Section), and acted as liaison to various INFORMS communities, the INFORMS President and the INFORMS Board.

Melissa Moore is Executive Director of the Institute for Operations Research and the Management Sciences (INFORMS), which created and administers the Certified Analytics Professional program.

Prior to joining INFORMS, Moore was a partner with the Delta Communications Group, a consulting business. Previously, she spent 12 years as Executive Vice President and foundation officer at the American Society of Agriculture and Biological Engineers (ASABE). She also served as the Executive Director of AACE International (Association for the Advancement of Cost Engineering). Her association work also includes a term with the American Association of Engineering Societies, based in the Washington, D.C. area.

Moore earned her BA in Political Science from Wells College.